"Their hairstyles are exaggerated, just as are games and the child's universe. "The children are not wearing heels, nor nail polish, nor lipstick," Morin added. The triangles - there are only two in the collection - are used in swimwear for the smallest children and as a first support for young girls, even by young women who are not looking for proper support since the tops I design do not offer any. "The materials are totally opaque, there is no transparency, no lace.
"There is no vulgar connotation," she told the lingerie industry publication. In an interview with The Lingerie Journal, Jours Après Lunes creator Sophie Morin defended her brand and the photographs included in the ad campaign. In the comments, readers went back and forth over the appropriateness of the lingerie, asking if these girls were old enough to make decisions about how they want to look and, even more hotly contested, if the styling of the photos sexualizes the lingerie, rather than the designs themselves.
The company's mission is to be "the first designer brand dedicated to 'loungerie' for children and teenagers, comprised of loungewear and lingerie to be worn over and under, inside and outside."į first broke the story, stating "What's disturbing about Jours Après Lunes is not just the fact that it's lingerie for people who probably shouldn't be old enough to even know what lingerie is, but the photographs on their website." A line for teenagers and infants is seemingly age appropriate, but the designs for children are drawing fire. The images are just like many a lingerie ad designed to entice, but these are images of young girls - those who aren't even old enough to need bras.įrench company Jours Après Lunes has designed a line of " loungerie" - a compromise between loungewear and lingerie - for children between the ages of 4 and 12. (CNN) - They recline in their bras and panties, some wearing pearls and Brigitte Bardot-inspired bouffants, shooting smiles at the camera.
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